A PUB LIKE NO OTHER

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Contributed by Peter Sampson   •   28th March, 2008  •  1,348 views

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Football fans brought closer to the match with Sony High Definition
Sony, official sponsor of the UEFA Champions League, is bringing fans closer to the match with specially designed High Definition pubs.  Chelsea legend Roberto Di Matteo will be hosting the first ‘Ultimate Fans Event’ during the quarter-final first leg on April 2nd.

The Morrison at 648 Kings Road, London, is the first venue to receive this exclusive hi-tech makeover and will host the launch of Sony’s High Definition pubs, giving sports fans the chance to watch their favourite games in incredible detail throughout the whole year.  Opening on 2nd April for the Fenerbache vs. Chelsea quarter-final first leg, Sony have signed Chelsea legend Roberto Di Matteo to host the evening and watch the match with fans answering any questions they may have.

Achieving a ‘live’ game atmosphere through the latest Sony BRAVIA TVs and surround sound systems, further pubs will be given a High Definition makeover to allow fans to experience the full glory of every kick, foul and goal in this year’s thrilling Champions League competition.  This unique viewing experience will be complemented by a host of ‘game themed’ entertainment for the best possible match day experience outside of the stadium. For the first night in recognition of Chelsea’s opponents there will be a Turkish food theme as well as amazing prize giveaways of Sony products and Playstation 3 consoles set-up for a warm-up game before the match kicks-off.

To experience the game in High Definition glory in your own living room, Sony have an exciting range of products.  The exceptional range of BRAVIA TVs are capable of displaying up to 1080p High Definition images and in addition, movies can now be seen the way the Director intended, with the range of Sony Blu-ray Disc players featuring true 24-p True Cinema and amazing detail.  Combined with the DAV-IS10 BRAVIA Home Theatre kit, the Sony High Definition range delivers an entertainment experience like no other.

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